For many businesses, digital has simply been the domain of marketing: web marketing, email marketing, search engine marketing, social media marketing, etc. It was lightly wrapped around existing products and services.
You are walking in the mall doing the window-shopping, you pass in front of an electronics store, and suddenly you get a discounted offer to buy a TV you dreamed for….you are amazed. You go in see the TV and buy it at a very discounted price.
Our lives have changed for good due to the digital tsunami – it started with internet in 1995, then in 2004 social media stormed the world with Facebook, then came iPhone in 2007 and the whole world changed. Every mobile company started making smartphones for easy user...
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