DEVELOP MULTI-YEAR MULTI WAVE DIGITAL TRANSFORMATION ROADMAP
Know where your business wants to go with digital?
It is all about starting with baby steps, gaining trust from the business by delivering quick value, and celebrating successes.
Finally, using Digital Marketing and publishing each success internally and externally to generate brand awareness is extremely important.
Here are the typical steps in the roadmap:
Assess Organization Digital Maturity, Competitor analysis
Map the Customer Journey – including before and after Organization
Top-Down Cultural Change – Lead, Motivate, Authorize, Own with Fun driven by C-suite
Identify Problems and Opportunities
Prioritize focus areas & build Business Case & roadmap
Operationalize with People, Process, Technology with Agile and Build-Fast / Fail-Fast approach
Measure and Optimize the outcome and not the activity
To get started