Every Social Media Marketing should start with the plan or strategy of what and how you should execute it. A few questions you need to ask are: Why do you want to be on social media? Who is your target audience? Where would your target audience hang out and how would they use social media? What are you hoping to achieve through social media marketing? What message do you want to send to your audience with social media marketing? Your strategy will depend on the goals: Increasing brand awareness Achieving a set higher quantity of sales Drive traffic to your website Generate new leads Improving your ROI Driving people to increase in-store sales Grow your fan base Here are some more points to go into your Social Media Marketing Strategy: Establish the Best Times to Post and Set Up a Content Calendar Create Suitable Content to Share with Your Followers Analyze what the competitors are doing. Customize Your Content for Each Social Network Engage with Your Audiences Work with influencers to increase your reach Measure the results of your campaigns and do the course corrections as necessary Finally, Don’t Waste Time on Social Networks Your Audience Don’t Use #SocialMedialStrategy #DigitalMarketing #GoingDigital #SocialMediaMarketing
Customer Experience CX is the way they perceive the brand. Each interaction they have about the product or services build their perception good or bad or average. In this digital age your customers have tons of choices available before they select the product or service provider. With smartphones they have super computer in hand. Today they know more than the product manufacturer as all the knowledge is at their fingertips. Great customer experience will generate more loyalty and they buy more from you and eventually they become the brand advocates. They will spread the word of mouth about your business, in these tough times it is extremely important to have such customers and adopting digital is the only way forward.
Today everyone starts on the internet with some search. If you are not on first page of Google then you are loosing a huge opportunity of business growth. How much of following techniques you have applied on your website to get you on first page? Keyword Research - Identify w hat are people really looking for and which expressions have most search volume. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition URL - The URL should contain the target keyword. T he URL address should describe as closely as possible what the page is about. Page Title - Keep titles about 55-60 characters long & Write unique titles, no duplicates. Use target keyword in titles. H1 Heading - The H1 tag (the biggest headline) should appear at the top-center of the page and should be the first thing people see when they land on it. Meta Description - Meta description is a summary of the page and appears as part of a search result snippet, below the page title. Length of 150-160 characters and use super keyword. Content - Write content for people, not for search engines. Place your targeted keywords at the beginning of the text. Images - All pages should have images as they are important in search ranking. When optimizing, use the most important keywords for the first image. Customize the “ alt text ” attribute of an image to describe the image. Links - Link to pages you want to rank higher. Speed - Performance of your website remains and is a strong ranking factor. Google has confirmed that websites which load faster rank better than those which don’t. Google Analytics - Google Analytics is a great tool that can analyze and save all your data. XML Sitemap - It acts as a roadmap to tell search engines what content is available and how to reach it. Robots.txt - Tell search engine web crawlers which page to include in their index and which not. So how are you using #SEO to get on the top of Google search engine results pages? #SEO #SearchEngineOptimization #GoingDigital