Uncover the search intent When users search for solutions to their problems or their needs, the text query they type in Google is called a keyword. 4 types of keywords Informational: The user intent is to acquire the information available on the net. The search may contain words like Information, How to, the Best way to, Why, etc. Navigational The user intent to reach a particular site youtube twitter Commercial In this case, the user's intent is to find a specific product or service. e..g. Top restaurants nearby, Best remedies for back pain, Azure or AWS for cloud migration Transactional The user intent is the provide some web-based activity to act upon. Transactional searches are having words like getting the discount, buy now, book now, etc We are keen to help with your digital marketing journey. Contact us
Search Engine Optimization SEO stands for Search Engine Optimization and is required to get your website on the first page of Google. There are mainly 2 aspects involved - Keywords - How do you research and embed the right keywords at various places on your website? Backlinks - How many backlinks you can generate with good domain authority websites to increase your visibility? We will help you with 11 different ways of On-page Search Engine Optimization & 8 different ways of Off-page Search Engine Optimization. Contact us: +91-98200 37894 Subscribe to our Going Digital channel and explore more tips & tricks on Digital Transformation & Digital Marketing.
Carry out SEO Audits of your websites to get a higher ranking on google Technical - Crawlability - Indexation - Site load time - Server error - Broken links - Duplicate pages On-page SEO - Page Title Tags - H1 Headings - Internal Links - Meta Descriptions - URL Structure - Image Alt Attributes - Speed of the page loading Off-page SEO - No of Inbound Links - Quality of Backlinks - Competitive Analysis - Traffic Analysis Content - Keyword Research - Quality of content - Relevance - Ranking Difficulty - Content Gaps UX - Dwell Time - Click-Through Rate - Avg. time on site - Bounce Rate - Ease of Reading - Web Design Let us know in the comments below if you feel something missing!