Going Digital Forum

Three things that are essential in every ad: (A) Your Audience/Followers, (B) Your creative and (C) Your copy. Audience: 👨‍👩‍👧‍👦 Audiences are the people who need your products/services Who would want to buy your product/service? Understanding your customer will help you deliver the right message to the right people. Mention the problem they are facing and what solution you are providing Creatives: 🏆 Creatives are the way you are creating your ads Your ad does not need to be limited to just images and text. You can also add infographics, video Ad copy: 📑 “Ad copy” means writing the headline, main body, and CTA So the text that will go into your ad should be clear, centered on the amount that your business delivers , and provoke your audience to take action. IMPORTANT TIP 👀 Use vivid, bright colors that will hold out in people’s mind

Digital marketing can be complex and time-consuming, and your small business might not have a dedicated employee to handle the job. If you are not experienced with these areas, then this free eBook will help you start on your own with baby steps. Download NOW !! #GoingDigital #DigitalMarketing #Aatmanirbhar

Uncover the search intent When users search for solutions to their problems or their needs, the text query they type in Google is called a keyword. 4 types of keywords Informational: The user intent is to acquire the information available on the net. The search may contain words like Information, How to, the Best way to, Why, etc. Navigational The user intent to reach a particular site youtube twitter Commercial In this case, the user's intent is to find a specific product or service. e..g. Top restaurants nearby, Best remedies for back pain, Azure or AWS for cloud migration Transactional The user intent is the provide some web-based activity to act upon. Transactional searches are having words like getting the discount, buy now, book now, etc We are keen to help with your digital marketing journey. Contact us