Going Digital Forum

In today's fast age it is difficult to keep your customers glued to your content - whether it is a video or blog or image creative or social media posts. You may have done the great SEO or spending a lot of money on Search Engine Marketing but if your content is not good enough it will not give you the results. Old forms of traditional marketing have become more costly and it is proved that Digital Marketing will give you better returns on the money you invest. The first step to get customers to your website and keep them there is to become more relevant to their problems and talk about solutions to resolve. Do not talk about the features of your products or services. The second step is to create the evergreen content - which never goes out of style. Think about the areas in your niche which customers will always want to hear about or get solutions to. Your content will remain relevant for a longer time and you don't have sweat out for new content all the time. The third step is to narrate the content in the storytelling. We have read so many stories from childhood and even today a movie is blockbuster on the box office only when the storyline is good. So have a good back of telling stories so that people are happy to come back to read or see the next episode. The Fourth step is to post consistently. As users get excited about your content, in the beginning, you have to feed them consistently with your thoughts and guidance. Don't leave them dry after the first few good stories. It is like a one day cricket - your scoreboard should always be ticking. If you align your content marketing efforts to these two steps then you will be successful for sure!!

Every Social Media Marketing should start with the plan or strategy of what and how you should execute it. A few questions you need to ask are: Why do you want to be on social media? Who is your target audience? Where would your target audience hang out and how would they use social media? What are you hoping to achieve through social media marketing? What message do you want to send to your audience with social media marketing? Your strategy will depend on the goals: Increasing brand awareness Achieving a set higher quantity of sales Drive traffic to your website Generate new leads Improving your ROI Driving people to increase in-store sales Grow your fan base Here are some more points to go into your Social Media Marketing Strategy: Establish the Best Times to Post and Set Up a Content Calendar Create Suitable Content to Share with Your Followers Analyze what the competitors are doing. Customize Your Content for Each Social Network Engage with Your Audiences Work with influencers to increase your reach Measure the results of your campaigns and do the course corrections as necessary Finally, Don’t Waste Time on Social Networks Your Audience Don’t Use

Customer Experience CX is the way they perceive the brand. Each interaction they have about the product or services build their perception good or bad or average. In this digital age your customers have tons of choices available before they select the product or service provider. With smartphones they have super computer in hand. Today they know more than the product manufacturer as all the knowledge is at their fingertips. Great customer experience will generate more loyalty and they buy more from you and eventually they become the brand advocates. They will spread the word of mouth about your business, in these tough times it is extremely important to have such customers and adopting digital is the only way forward.