There are multiple ways businesses can adopt to improve the ads used in search engine marketing
Choose the right keywords - Keywords are the main connectors between the ad and the audience. You need the right keywords, not just the top ones.
Landing page designed for conversion - The landing page is where the users will end up after clicking the ad. Keep in mind the relevance and connectivity of your landing page to your Google Search Ads.
Add ad extensions - Take advantage of adding features such as contact details and location with alternate options to avoid missing out.
Implement Location Targeting - You could choose from a whole country to a city but the matter of concern here is to focus on customers that are located near to your location with the ability to gain access to your services.
Think about mobile users - More people are using smartphones every day. Choose attractive headlines, a compelling call-to-action and the various other features that are designed for optimal performance to make sure your Google Ad looks good on mobile
Include countdowns, deals & prices - Everybody wants to have the products that are on sale and within a limited time frame, they need to get their hands on them. Coming up with offers and catchy deals will have a stream of people clicking on your ad. It’s all about engaging with the audience and getting them involved