Uncover the search intent
When users search for solutions to their problems or their needs, the text query they type in Google is called a keyword.
4 types of keywords
The user intent is to acquire the information available on the net. The search may contain words like Information, How to, the Best way to, Why, etc.
The user intent to reach a particular site
In this case, the user's intent is to find a specific product or service.
e..g. Top restaurants nearby,
Best remedies for back pain,
Azure or AWS for cloud migration
The user intent is the provide some web-based activity to act upon. Transactional searches are having words like getting the discount, buy now, book now, etc
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