In today's fast age it is difficult to keep your customers glued to your content - whether it is a video or blog or image creative or social media posts. You may have done the great SEO or spending a lot of money on Search Engine Marketing but if your content is not good enough it will not give you the results.
Old forms of traditional marketing have become more costly and it is proved that Digital Marketing will give you better returns on the money you invest.
The first step to get customers to your website and keep them there is to become more relevant to their problems and talk about solutions to resolve. Do not talk about the features of your products or services.
The second step is to create the evergreen content - which never goes out of style. Think about the areas in your niche which customers will always want to hear about or get solutions to. Your content will remain relevant for a longer time and you don't have sweat out for new content all the time.
The third step is to narrate the content in the storytelling. We have read so many stories from childhood and even today a movie is blockbuster on the box office only when the storyline is good. So have a good back of telling stories so that people are happy to come back to read or see the next episode.
The Fourth step is to post consistently. As users get excited about your content, in the beginning, you have to feed them consistently with your thoughts and guidance. Don't leave them dry after the first few good stories. It is like a one day cricket - your scoreboard should always be ticking.
If you align your content marketing efforts to these two steps then you will be successful for sure!!