A customer experience (CX) is defined by interactions between a customer and an organization throughout their business relationship. Interaction can include awareness, comparison, purchase, service, and advocacy.
Customers will always have an experience - Good, Bad or Indifferent.
There are 3 E's of customer experience:
Effectiveness: Customers get value from the experience
Ease: Customers get value without difficulty.
Emotion: Customers feel good about the experience.
Use our customer journey mapping framework to get customer sentiments or behavior across the entire journey.
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