Customer Experience CX is the way they perceive the brand. Each interaction they have about the product or services build their perception good or bad or average.
In this digital age your customers have tons of choices available before they select the product or service provider. With smartphones they have super computer in hand. Today they know more than the product manufacturer as all the knowledge is at their fingertips.
Great customer experience will generate more loyalty and they buy more from you and eventually they become the brand advocates. They will spread the word of mouth about your business,
in these tough times it is extremely important to have such customers and adopting digital is the only way forward.