As digital transformation increasingly becomes a top priority for businesses, generating b2b leads for digital transformation should also be a priority for sales and marketing teams. The challenge, however, is that many companies are still using traditional marketing and sales methods to generate leads, and they’re not seeing the results they want.
So how can companies generate b2b leads for digital transformation? The answer lies in understanding the customer’s journey and using modern lead generation methods that align with the buyer’s journey. In this article, we’ll give you some tips on how to generate leads at each stage.
Develop a clear value proposition and messaging that highlights the benefits of digital transformation for businesses in your target industry. Develop a Targeted Digital Transformation Proposition. This should outline the problem or opportunity that digital transformation can solve for your customers and make a clear case for why their organization should invest in this strategy.
Create Quality Content - Once you have developed a compelling proposition for digital transformation, it’s important to back it up with quality content that educates your prospects and demonstrates your expertise in the space. Content such as white papers, e-books, blog posts, case studies, webinars, and infographics can help you generate leads while positioning your business as an authority in digital transformation.
Use targeted marketing campaigns, such as email and social media, to reach potential leads and drive them to a landing page with a lead generation form.
Network and participate in industry events and trade shows to connect with potential leads in person.
Leverage your existing customer base for referrals and case studies to showcase the success of your digital transformation solutions.
Partner with other companies and organizations to co-market and co-create content related to digital transformation.
Optimize your website for search engines, to increase visibility and generate leads through organic search.
Use account-based marketing techniques to target specific companies and decision-makers within those companies.
Consider using paid advertising like Google AdWords and LinkedIn Ads to reach a wider audience.