Email marketing is a form of direct marketing that uses email to communicate with customers, prospects, and other stakeholders.
It is used to build relationships, promote products or services, and drive sales. Email marketing campaigns can be used to nurture leads, target specific segments of a customer base, or simply stay in touch with past customers.
Some of the key components of email marketing include building email lists, creating and sending emails, and analyzing the results of campaigns.
This can be done through various tools like MailChimp, Campaign Monitor, Constant Contact, and many more, which are designed to help businesses automate and optimize their email marketing efforts.