Every Social Media Marketing should start with the plan or strategy of what and how you should execute it.
A few questions you need to ask are:
Why do you want to be on social media?
Who is your target audience?
Where would your target audience hang out and how would they use social media?
What are you hoping to achieve through social media marketing?
What message do you want to send to your audience with social media marketing?
Your strategy will depend on the goals:
Increasing brand awareness
Achieving a set higher quantity of sales
Drive traffic to your website
Generate new leads
Improving your ROI
Driving people to increase in-store sales
Grow your fan base
Here are some more points to go into your Social Media Marketing Strategy:
Establish the Best Times to Post and Set Up a Content Calendar
Create Suitable Content to Share with Your Followers
Analyze what the competitors are doing.
Customize Your Content for Each Social Network
Engage with Your Audiences
Work with influencers to increase your reach
Measure the results of your campaigns and do the course corrections as necessary
Finally, Don’t Waste Time on Social Networks Your Audience Don’t Use