TikTok Influencers are your highly followed and cherished online content creators who get famous or, in short, go viral for the content they create and post on their TikTok accounts.
Influencers can be renowned, global TikTok celebrities, or micro-influencers, all depending upon the number of followers they keep, their niche, and their post engagement rates! They have built themselves so noticeable for brands to pay them to promote their services.
Influencers are great at what they do; thus, brands and advertisers have now built great marketing strategies around them.
Suppose I can be hooked to an app for hours without realizing my job responsibilities the next day where I am not expected to Jiggle Jiggle by Jason Derulo. In that case, this app and the influencers are surely doing something right!
A marketing funnel starts with awareness, which businesses and brands seek. GenZ is a generation with maximum potential yet is the hardest to reach and capture!
Whichever way we may craft a marketing strategy in 2022, we cannot beat the power of influencer marketing. That’s why TikTok influencers MUST be a part of your marketing strategies.
We believe in what we see – A generation with huge trust issues and several options available in the market won’t trust you until they find you reliable.
Thus, brands strategically seek famous TikTok creators to endorse their products and services to reach the masses. In return, top influencers are paid from $100 to $ 1000’s and even more per branded video.