After months of lockdown and social distancing, businesses are starting to adapt to the "new normal" - and digital marketing is no exception. In fact, lead generation is more important than ever before.
If you're looking for tips on how to generate leads in the new normal, look no further.
In this article, we'll share 10 digital marketing tips that will help you boost your lead-generation efforts.
1. Get creative with your content.
Since people are spending more time than ever online, it's important to make sure your content is engaging and captivating. Use eye-catching visuals and compelling copy to grab attention and keep people engaged.
2. Use social media to your advantage.
Social media is a great way to connect with potential leads. Use platforms like LinkedIn and Twitter to share your content and interact with potential customers. Increase your visibility with SEO and social media. VISIBILITY has one purpose: to give your audience an idea of what it is you do. Your website needs to be visible and optimized for search so that potential customers can find you. You should also be active on social media to increase your brand’s visibility. Post content regularly, use relevant hashtags, and tag other brands and influencers in your industry.
3. focus on website optimization.
Your website is often the first interaction potential leads will have with your brand. Make sure it's optimized for lead generation by including clear calls-to-action and forms that are easy to fill out.
4. Diversify your lead generation efforts
Don't put all your eggs in one basket. Lead generation is a complex process, so it's important to use a variety of methods
5 Reach out to your customers and prospects directly.
Direct outreach is a great way to connect with potential leads. You can reach out via email, social media, or even give them a call.
6. Attend or host events.
Events are a great way to network and connect with potential leads. Attend relevant events in your industry or host your own event and invite potential customers. Make the most of virtual events and webinars. VIRTUAL events and webinars are a great way to connect with potential customers and build your brand.
They’re also a great way to generate leads and sales. You can promote your virtual events and webinars through your email list, social media, and other marketing channels.
7. Make use of marketing automation.
Marketing automation can help you reach a larger audience with your lead-generation efforts. Automated tools can help you keep track of your leads, send them targeted content, and even score and rank them based on their engagement.
8. Get involved with influencers in your industry.
INFLUENCERS are people with a large audience who can promote your brand and help you reach a larger audience.
There are a few ways you can get involved with influencers. You can reach out to them directly and ask if they’d be interested in promoting your brand. You can also look for opportunities to collaborate, such as guest blogging or creating joint webinars or courses.
9. Plan and execute a content marketing strategy.
Content Marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
A content marketing strategy will help you determine what kind of content to create, where to promote it, and how to measure its success.
10. Review and optimize your lead generation process. Your lead generation process should be ongoing. You should constantly be testing and tweaking your lead generation tactics to ensure that you are getting the most bang for your buck.
Here are a few things you should be doing to optimize your lead-generation process:
A/B testing your landing pages and opt-in forms: A/B testing is a great way to optimize your lead generation process. You can test different headlines, images, forms, and call-to-actions to see which ones convert the best.
Tracking your results: You should be tracking your results so that you know what is working and what is not. There are a number of tools you can use to track your results, such as Google Analytics and LeadPages.
Split testing your offers: Split testing is a great way to test different offers to see which ones convert the best. You can test different freebies, webinars, or even contests to see which ones get the most leads.
Tweaking your lead generation process: As you track your results, you
By following these tips, you'll be well on your way to generating leads in the new normal.
If you need further help in your lead-generation contact us at info@goingdigital.in