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  • Writer's pictureSandeep Raut

100 free tools to do your own digital marketing

100 free tools to do your own digital marketing

Here's a list of 100 free tools to help you with various aspects of digital marketing:

Search Engine Optimization (SEO):

  1. Google Keyword Planner: For keyword research.

  2. Google Analytics: To track website traffic.

  3. Google Search Console: To monitor your site's presence in Google search results.

  4. Google PageSpeed Insights: To check and improve website loading speed.

  5. MozBar: For on-page SEO insights.

  6. Yoast SEO: A WordPress plugin for SEO optimization.

  7. Screaming Frog SEO Spider: For website crawling and analysis.

  8. Ubersuggest: Keyword research and competitor analysis.

  9. SEMrush: Offers a free version with limited features.

  10. Ahrefs Backlink Checker: To analyze backlinks.

  11. AnswerThePublic: Generates content ideas based on questions people ask.

  12. Keyword Surfer: Chrome extension for keyword research.

  13. GTmetrix: Website speed and performance analysis.

Content Creation and Marketing:

  1. Canva: For creating visual content.

  2. Grammarly: To check and improve your writing.

  3. BuzzSumo: To discover popular content.

  4. Hootsuite: Social media management tool with a free plan.

  5. Buffer: Another social media scheduling tool with a free plan.

  6. Mailchimp: For email marketing (free for small lists).

  7. Trello: Organize and manage content projects.

  8. Asana: Task and project management tool.

  9. HubSpot Blog Ideas Generator: For content brainstorming.

  10. Piktochart: Infographic maker.

  11. Crello: Graphic design tool for social media.

  12. Headline Analyzer by CoSchedule: Helps you create engaging headlines.

  13. Portent's Content Idea Generator: Generates creative content ideas.

Social Media Marketing:

  1. Facebook Business Suite: Manage your Facebook and Instagram accounts.

  2. Twitter Analytics: Insights on your Twitter performance.

  3. LinkedIn Page Analytics: Monitor LinkedIn page performance.

  4. Pinterest Analytics: For Pinterest business accounts.

  5. Instagram Insights: Data on your Instagram content.

  6. Later: Visual content scheduler for Instagram.

  7. TweetDeck: Twitter management tool.

  8. SocialBee: Social media posting scheduler.

  9. Zapier: Automate social media tasks.

  10. Canva Video Maker: Create animated social media videos.

Email Marketing:

  1. MailerLite: Free email marketing platform.

  2. SendinBlue: Offers a free plan with email and SMS marketing.

  3. Benchmark Email: Free email marketing for small lists.

  4. MailerSend: Transactional email service with a free plan.

  5. Mailjet: Email marketing platform with a free tier.

  6. Moosend: Email marketing with automation capabilities.

  7. Omnisend: Marketing automation for e-commerce businesses.

  8. Sender: Email marketing tool with a free plan.

  9. SendPulse: Offers a free plan for email marketing and more.

  10. EmailOctopus: Simple email marketing with a free plan.

Analytics and Data Visualization:

  1. Google Data Studio: Create interactive reports and dashboards.

  2. Tableau Public: Data visualization tool.

  3. Infogram: Create infographics and data visualizations.

  4. Power BI: Business analytics tool by Microsoft.

  5. Databox: Business analytics dashboard with a free plan.

Video Marketing:

  1. YouTube Studio: Manage and analyze YouTube videos.

  2. Clipchamp: Online video editor.

  3. Lumen5: Video creation from text and articles.

  4. InVideo: Online video editor with a free plan.

  5. Powtoon: Create animated videos.

Paid Advertising:

  1. Google Ads: Advertising platform with a budget limit.

  2. Facebook Ads Manager: Create and manage Facebook and Instagram ads.

  3. Bing Ads: Microsoft's advertising platform.

  4. LinkedIn Ads: Advertising on LinkedIn.

Social Media Graphics:

  1. Adobe Spark: Graphic design tool.

  2. Snappa: Graphic design software with a free plan.

  3. FotoJet: Online graphic design tool.

  4. Fotor: Photo editor and graphic design tool.

  5. Pixlr: Online photo editor.

Content Management and Website Building:

  1. WordPress: Popular CMS (content management system).

  2. Wix: Website builder with a free plan.

  3. Weebly: Website builder.

  4. Blogger: Free blogging platform by Google.

  5. Tumblr: Microblogging and social platform.

  6. Medium: Blogging and publishing platform.

Social Media Listening and Monitoring:

  1. Google Alerts: Monitor mentions of your brand.

  2. Hootsuite Insights: Social media listening tool.

  3. Social Mention: Real-time social media search and analysis.

  4. TweetReach: Twitter analytics tool.

  5. Brandwatch: Offers a free trial for social listening.

Project Management and Collaboration:

  1. Toggl: Time tracking and project management.

  2. Notion: All-in-one workspace for team collaboration.

  3. Zoho Projects: Project management software with a free plan.

  4. ClickUp: Project management and productivity tool.

  5. Work operating system with a free trial.

E-commerce and Online Store Tools:

  1. Shopify: Offers a free trial for building an online store.

  2. WooCommerce: E-commerce plugin for WordPress.

  3. Big Cartel: Online store builder with a free plan.

  4. Ecwid: E-commerce solution with a free tier.

  5. OpenCart: Open-source e-commerce platform.

SEO and Website Audit:

  1. Google PageSpeed Insights: For website speed analysis.

  2. Google Trends: Monitor search trends.

  3. Google Analytics: Track website traffic.

  4. Ubersuggest: Keyword research and SEO analysis.

  5. SEOquake: SEO audit and analysis tool.

CRM (Customer Relationship Management):

  1. HubSpot CRM: Free CRM software with marketing and sales tools.

  2. Zoho CRM: Offers a free plan for basic CRM features.

  3. Freshsales CRM: CRM tool with a free plan.

  4. Bitrix24: CRM with collaboration and communication tools.

Survey and Feedback Tools:

  1. SurveyMonkey: Online survey tool with a free plan.

  2. Typeform: Create interactive and engaging surveys.

  3. Google Forms: Free online forms and surveys.

  4. Qualtrics: Offers a free plan for basic surveys.

  5. Cognito Forms: Online form builder with a free plan.

These tools cover a wide range of digital marketing needs. Remember to choose the ones that align with your specific goals and strategies.


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