Digital Marketing 101 - #2 Traditional vs Digital Marketing
Updated: Jun 14, 2020
Today, people spend most of their time on mobile phones and other digital gadgets and hence making use of digital technologies makes more sense.
But still, in every marketing department there is a debate whether to invest in traditional marketing or digital marketing.
More so of how much each category should get the budget.
For ages, the business has been using following five categories for traditional marketing.
Print media (business cards, posters, magazines, newspapers, etc.)
Broadcast channels (TV, radio, etc.)
Superstores like Argos, Walmart used Direct Mail (catalogs, postcards, etc.)
Most of the businesses still use Telephone (telemarketing, SMS marketing, etc.)
Based on the budgets organizations use Outdoor advertising (billboards, flyers, etc.)
Traditional marketing still works on old ways of 4Ps – Product, Price, Promotion & Place.
While Digital Marketing will involve:
Social networking sites like Facebook, Instagram, LinkedIn, Twitter
Content marketing – blogs, videos
Mobile Marketing - apps
Banner Ads, Google Ads
Online video marketing
Digital Marketing has evolved from 4Ps to 4Es:
Product to Experience - What is the experience you are giving out in the full Customer Journey on your brand?
Price to Engagement – What value do you consider for your customer’s attention, engagement
Promotion to Exchange - Inspire your customers and employees with your passion; Find the passion and emotion in your brand
Place to Everyplace - Reach your customers anytime, any device, any place.
Here is a summary of the difference between traditional and digital marketing:
Results are not easily measured, and in many cases cannot be measured at all.
Only local audience can see it who are passing by
No customization possible, No real-time adjustments
Traditional marketing is static which means there is no way to interact with the audience
Messages are pushed to customers
More costly compared to digital marketing
Takes time for brand awareness due to local reach
Results are much easier to measure
A digital campaign can reach an infinite audience
Digital ads are more customizable than print ads
Digital Marketing is interactive and we can encourage customers with different Call to Actions
Customers are pulled as well based on targeting
Less costly compared to traditional marketing
Brand awareness can be viral due to global reach
This will give you some clarity about which marketing is better for your business and allocate the right budgets. Digital marketing also allows marketers to keep up with the latest trends online, therefore remaining relevant to customers.