Lead generation in digital marketing is the process of attracting prospects using the paid campaigns. You want prospective customers to be aware of your business, follow your digital footprint, subscribe to your blogs, and email lists.
However, you don’t want to attract just anyone. In fact, that’s more dangerous than helpful. A qualified lead has a better chance of conversion to a customer than an unqualified lead.
You want to attract prospects who have a genuine problem that can be solved by your product or service.
We recommend the following 6 strategies for Lead generation:
Post Consistently on Social Media: Create a social media posting calendar for 1 month in advance. Get into the habit of regularly posting a minimum of 2 times per week. This helps improve your visibility.
Blog on regular basis: Set an achievable frequency for your blogs which are mainly educational material for customers. It is a great way to keep your website fresh as well as build up your visibility for Google keyword searches. In addition, it is also a good way to build trust & authority in your brand,
Design Great Offers: Create a higher value by giving irresistible offers. When an offer is “exclusive,” “limited” or “in high demand” it triggers a reaction that makes the offer even more appealing.
Exploit Email Marketing: Many businesses now feel that they are on WhatsApp so don't need email marketing. The first step to email lead generation is to make sure you have happy subscribers that enjoy receiving emails from you. Also, make sure that you have catchy subject lines so your audience will open the emails.
Use Success Stories to attract Customers: Emailing prospects with links to case studies or customer success stories is incredibly effective in attracting those prospects to your business. This helps in the consideration phase of the customer life cycle when they are comparing your business with other service providers.
Create Great Calls to Action & Landing Pages: Make sure you provide a clear call to action throughout your website and even on other platforms. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it negates the value of the offer. Do not have more than one CTA on the landing page as it will distract the visitors.
Every business should have a good pipeline of leads for them to convert into customers.
Download our eBook - 30 Days of Lead Generation to learn more.
Unsure where to begin your lead generation? Call us to find out more! +91-98200 37894 or Contact us.