Digital marketing has become an integral part of every industry and Real Estate is no exception.
Real estate is a competitive market and it's hard to get your head above the noise. So, how do you make your company stand out? Marketing in the real estate industry is also changing. It's not just about selling houses anymore. The digital age has made it so that people are always connected to their phone or laptop, so marketing needs to be connected too. While the market is continuously evolving, there are some things you can do to stay ahead of the game when it comes to digital marketing for real estate.
Here are 7 ways that you can use to help your business stand out from competitors and succeed in this competitive field.
Use content marketing to attract the right people - Content marketing is still a tactic that remains essential for anyone in the business of real estate. Take your website, for example, and think about it as a potential home for you to get visitors. Whether you're trying to attract new clients or existing ones, you'll need to be able to get a good view of what they want from you. You can do that by making use of targeted ad content on the site. You'll have ads that are relevant to your niche, so you can find out what you're looking for and you can deliver exactly what they want to see. If you also include relevant articles on your site, people will read more of them and also keep coming back to see what else you have to offer.
Implement social media for instant exposure - Social media is a great platform for real estate marketing, especially for real estate brokers who are on the go all the time. In order to reach a broader audience, many brokers find it useful to share relevant content on their personal social media profiles. Once your clients see that you are active on social media and consistently share useful information, they will also like you more and stay connected to you. These types of social media posts are also the most shareable ones. In order to find success on social media, focus on sharing interesting and relevant content with an angle that has a personal touch to it. For example, if you are trying to make the news, share a recent news story on your social media profiles.
Invest in mobile-friendly websites - More than 90 percent of people own a smartphone, so the vast majority of potential buyers are going to search for homes using their phones. If you don't have a mobile-friendly website that's optimized for mobile, they're going to find it difficult to use your website. In addition, more than 62 percent of those online search queries happen on mobile devices.
Utilize video marketing - If you're not using video marketing to help with your advertising, you're doing yourself and your business a disservice. Video has been proven to be one of the most effective marketing tools for real estate agents. Your video can be anything from a short one minute clip of what's happening with your company to an hour long explanation of how you work and your training philosophy. Whatever you choose, make sure that it offers value to your audience.
Create email campaigns that work - Email marketing has become increasingly popular, but it's really not as simple as it may seem. First, make sure that you have an effective email marketing strategy in place. There are many platforms and options to choose from when it comes to building an email list, so it is crucial to use the right platform for the job. In addition to that, you need to be strategic about the recipients you send to and how often you send them out. There is a lot of technology available to help you do this. For example, MailChimp & Sendinblue offers a variety of templates that you can use.
Explore SEO and SEM for top rankings - When it comes to real estate SEO, you should take a look at SEM. It's one of the most effective techniques that will bring you the best results. While most SEO marketing works on bringing you organic rankings, SEM requires you to pay a fee to one of the top search engines to gain the attention of their algorithms. When you pay for this, the results will always be better than other search marketing methods.
Keep it consistent with blogging - Making the information easily available is the best way to find a fan base of people who like what you have to say. Writing blogs and newsletters can help you to improve your audience. People want to read things that they know about or things they can relate to. It can take the number of views up to hundreds of thousands if done right. Using your blog and social media pages to write guest posts and articles is a great way to attract potential clients and prospects. By writing for reputable sites, you can gain a reputation and attract more clients. Be sure to read what other successful bloggers are writing about and incorporate some of these ideas into your marketing plans.
Digital marketing is one of the best ways to reach potential customers and make an impact on your business. We hope this article has provided you with some helpful advice; if there’s anything else we can do for you, please don’t hesitate to connect with us today.