Facebook marketing is a crucial component of your Digital Marketing strategy.
Facebook is the largest social media platform in the world. It’s an advertising machine that allows you to connect with your customers, gain insights into your target market, and drive sales. It’s free for posting, easy to set up, and can bring in a lot of new customers.
However, there are a lot of people who are doing it wrong. They use Facebook ineffectively, or they buy ads that don’t work. This guide will help you avoid those mistakes, by showing you how to set up your Facebook page optimally for marketing, the types of content that work well on Facebook, and how to create engaging content that gets tons of shares.
The importance of Facebook for your business - Why Facebook?
Is Facebook really that important for your business? Yes and no. It’s not the be-all and end-all of social media platforms, but it is important for staying in touch with your target audience and building brand awareness. Businesses of all sizes use Facebook to market themselves and build streams of income. You can get a lot of traffic from Facebook, but only if you know how to post the right content at the right time.
Get your Facebook Business Page set up!
Facebook has 1.4 billion active users, and it would be foolish to not take advantage of that audience. If you haven’t already had done so, you should set up your business on Facebook. It’s free and will help you create some great content to share with your customers along with being another place for them to find you.
How to make your Facebook page look great! (visuals, cover photo, profile pic)
The Facebook business page should have scroll stopping visual on the cover. Add your logo, or your headshot as a profile picture to communicate the right message to your target group.
Using Facebook to engage with customers and prospects!
Businesses can use Facebook’s built-in audience targeting to create ads for specific types of people or to promote posts about certain products. The flexibility of the platform makes it easy for companies to advertise on Facebook without spending too much money.
Position your brand as a problem solver. Give them relevant, educational material that will resolve some of their problems.
Ensure your copy and image should individually tell your story but also complement each other.
The “Local Awareness” objective is perfect for advertising your business on Facebook because it focuses on creating a viral experience on Facebook!
Placement is extremely important in FB ads. Auto placement is good, to begin with, but once your experiment is done, then choose the right placements so the audience will click on your ads.
Your primary text should increase the curiosity in the people's minds and the Headline should add credibility with numbers so people click on the CTA.
Your Ad format plays a vital role. If you cant hook your audience on these first touchpoints then you have likely lost them forever.
Your call to action - CTA!
Finally, ensure that you tell customers/prospects what to do once they read/see your ad. Don't just leave them hanging. Pull them to your website landing page, ask them to download your lead magnet, tell them to register for your course. Don't confuse targets with multiple CTAs but have only one and one CTA.
Always proofread your ad copy and text on the image. Don't make any typo mistakes.
A/B testing - Test campaigns, Ad sets & Ads against each other to understand which ones give you better results.
Use Facebook pixel on your website to track and create custom audiences for better conversion. Also, use lookalike audiences to expand the scope of your campaign once it has started converting.
Use remarketing ads for people who have bounced from your website.
Now that you know the basics of Facebook advertising, it is time to take action and start marketing your business. If you want to earn more leads and sales with Facebook advertising, we can help.
Contact us today for a free consultation and let us help you get the most out of your Facebook ads budget.