Welcome to

Digital Business Transformation Masterclass

delivered by 2 top industry leaders

Sandeep Raut

Founder & CEO - Going Digital

Top 10 global thought leader & influencer on Digital Transformation.

Over 33+ years of IT strategy & consultancy experience

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Swapnil Dalal

Founder & CEO - Me Udyojak

Over 14+ years of IT experience 

7+ years helping entrepreneurs grow their business

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Takeaways

Drive your digital transformation yourself with the 5 frameworks

Assess your digital maturity with 9 dimensions

Create your website effortlessly

Generate new customers whenever you like

Understand how your digital marketing campaigns are performing

Digital Transformation plans are changing now

 There is an absolute need for digital transformation at an accelerated rate. If your organization is embarking on some of these changes, a great way to either get started or to accelerate efforts is to do this
“Digital Business Transformation Masterclass” 

 Starting on: 25th July 2020

When: Every 2nd & 4th Saturday for 8 Saturdays

Time:  4 to 6 pm IST

Once a fortnight 1-hour session to track your progress and Q&A

Digital Transformation by Going Digital

Demystifying Digital Transformation

  • What is Digital Transformation

  • Difference between digitization & digital transformation

  • Why is it important

  • How industries are adopting it

  • Various technology components

  • Mistakes to avoid & Best practices

How to drive Digital Transformation

How to drive Digital Transformation

  • What is Digital Transformation Strategy

  • Why you need a digital strategy

  • difference between IT strategy & digital strategy

  • 15 ways to salvage digital transformation

  • 10 traps to avoid the derail of digital transformation

Digital Business Models & Digital Maturity Assessment

  • What is the business model

  • Business Model Canvas Preparation

  • Difference between traditional & digital business model

  • Hyper disruptive business models

  • What is Digital Maturity Assessment

  • 5 levels & 9 dimensions of Digital Maturity

  • Practical approach with a questionnaire for maturity assessment

Digital Business Model by Going Digital

Digital Customer Experience

  • What is digital customer experience

  • Drivers for change in customer experience

  • What is customer journey mapping

  • Why is it important to map the customer journey?

  • Goals of customer journey mapping

  • How to build a customer journey map

  • Typical customer lifecycle – B2C & B2B

  • Must-have components of the customer journey map

  • Personas, Touchpoints, Emotions & digital opportunities

  • Best practices in customer journey mapping

Customer Experience by Going Digital
Digital Marketing

Fundamentals of Digital Marketing

  • What is digital marketing?

  • Why it is important?

  • Traditional marketing vs. digital marketing

  • Earned Media, Owned Media, Paid Media

  • 4Ps to 4Es due to Digital Marketing

  • Components of Digital Marketing

  • Digital Marketing Strategy – SOSTAC Model

  • Push Marketing

  • Pull Marketing

  • Affiliate Marketing

  • Competition Analysis

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Search Engine Optimization

  • What is SEO?

  • How Search Engines work?

  • Types of SEO – Black Hat/ White Hat

  • Keyword Research

  • Search Engine Results Pages

  • SEO vs SEM

  • On-page optimization – Titles, Headers, Meta Tags, Image Optimization, Website Speed, Keyword Density, Robots.txt, XML sitemap, 401 redirects

  • Off-page optimization – Backlinks, Directory submission, Blogs

  • Local SEO – Google My Business

  • Google Search Algorithms

  • Integrating SEO with other disciplines – Social Media, SEM, Content Marketing, Video Marketing, Analytics

  • SEO Tools

Search Engine Marketing - Google Ads

  • What is SEM?

  • Various mediums for advertising – Facebook. Google, LinkedIn, Instagram

  • Campaign Objectives – Awareness, Lead Generations, Conversion

  • Step by step Google Ads creation

  • Campaign analysis

  • PPC, CPC, CPM, CTR, CTA

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Social Media Marketing

  • What is Social Media Marketing?

  • How to choose the right platform  – Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube

  • Social Media Monitoring

  • Influencer Marketing

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Content Marketing

  • What is Content Marketing?

  • B2B & B2C Content Marketing

  • 30 ways of content marketing

  • Content for Awareness, Interest, Evaluation, Purchase

  • Blogs

  • Live Videos

  • Display Advertising

  • Measuring Content effectiveness

Google Analytics online course

Digital Marketing Analytics

  • Introduction to Digital Analytics

  • Social Media Analytics

  • Bounce Rate

  • What is Google Analytics?

  • Audience Overview

  • Acquisition Overview

  • Behavior Overview

  • Conversions Overview

Website Development

  • Static vs. Dynamic Website

  • Domain names & extensions

  • Web Hosting

  • Landing Pages

  • Menus & Pages

  • Text, Images, Gallery, Shapes, Button, Box, Strip, Lists & Grids, Video, Social Share, Blog

Website SEO Audit

Facebook Marketing

  • What is Facebook marketing

  • Facebook Business Page creation

  • Step by step Facebook Campaign creation

  • Page Insights - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares

Social Media
LinkedIn Marketing

LinkedIn Marketing

  • What is LinkedIn marketing

  • LinkedIn Company Page

  • Step by step LinkedIn Campaign creation

  • Analytics - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares

Instagram Marketing

Instagram Marketing

  • What is Instagram marketing

  • Instagram Business Profile

  • Step by step Instagram Campaign creation

  • Insights - Posts, Stories, Promotions, Discovery, Interactions, Audience

Marketing Automation by Going Digital

Marketing Automation

  • What is Marketing Automation

  • Various tools for marketing automation

  • Auto Responders

Going Digital - Me Udyojak Digital Busin

 

Register Now Rs. 25,000/-

Lockdown price:

Rs 9,999/-  + 18% GST

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©2018 by Going Digital -  Mumbai, India