Welcome to
Digital Marketing Masterclass
delivered by 2 top industry leaders
Sandeep Raut
Founder & CEO - Going Digital
Top 10 global thought leader & influencer on Digital Transformation.
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Over 33+ years of IT strategy & consultancy experience
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Swapnil Dalal
Founder & CEO - Me Udyojak
Over 14+ years of IT experience
7+ years helping entrepreneurs grow their business
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Key Highlights of the Masterclass
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Starting 1st May 2021
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Every Saturday 7 to 9 pm
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6 sessions in total
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1 hour Q&A call after 3 sessions
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Learn from the industry experts
Fundamentals of Digital Marketing
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What is digital marketing?
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Why it is important?
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Traditional marketing vs. digital marketing
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Earned Media, Owned Media, Paid Media
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4Ps to 4Es due to Digital Marketing
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Components of Digital Marketing
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Digital Marketing Strategy – SOSTAC Model
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Push Marketing
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Pull Marketing
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Affiliate Marketing
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Competition Analysis
Search Engine Optimization
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What is SEO?
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How do Search Engines work?
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Types of SEO – Black Hat/ White Hat
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Keyword Research
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Search Engine Results Pages
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SEO vs SEM
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On-page optimization – Titles, Headers, Meta Tags, Image Optimization, Website Speed, Keyword Density, Robots.txt, XML sitemap, 401 redirects
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Off-page optimization – Backlinks, Directory submission, Blogs
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Local SEO – Google My Business
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Google Search Algorithms
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Integrating SEO with other disciplines – Social Media, SEM, Content Marketing, Video Marketing, Analytics
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SEO Tools
Search Engine Marketing - Google Ads
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What is SEM?
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Various mediums for advertising – Facebook. Google, LinkedIn, Instagram
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Campaign Objectives – Awareness, Lead Generations, Conversion
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Step by step Google Ads creation
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Campaign analysis
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PPC, CPC, CPM, CTR, CTA
Social Media Marketing
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What is Social Media Marketing?
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How to choose the right platform – Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube
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Social Media Monitoring
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Influencer Marketing
Content Marketing
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What is Content Marketing?
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B2B & B2C Content Marketing
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30 ways of content marketing
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Content for Awareness, Interest, Evaluation, Purchase
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Blogs
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Live Videos
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Display Advertising
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Measuring Content effectiveness
Digital Marketing Analytics
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Introduction to Digital Analytics
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Social Media Analytics
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Bounce Rate
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What is Google Analytics?
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Audience Overview
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Acquisition Overview
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Behavior Overview
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Conversions Overview
Website Development
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Static vs. Dynamic Website
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Domain names & extensions
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Web Hosting
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Landing Pages
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Menus & Pages
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Text, Images, Gallery, Shapes, Button, Box, Strip, Lists & Grids, Video, Social Share, Blog
Facebook Marketing
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What is Facebook marketing
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Facebook Business Page creation
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Step by step Facebook Campaign creation
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Page Insights - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares
LinkedIn Marketing
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What is LinkedIn marketing
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LinkedIn Company Page
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Step by step LinkedIn Campaign creation
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Analytics - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares
Instagram Marketing
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What is Instagram marketing
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Instagram Business Profile
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Step by step Instagram Campaign creation
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Insights - Posts, Stories, Promotions, Discovery, Interactions, Audience
Marketing Automation
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What is Marketing Automation
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Various tools for marketing automation
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Auto Responders
