Digital Marketing Masterclass

Welcome to

Digital Marketing Masterclass

delivered by 2 top industry leaders

Register now for Digital Business Transf

Sandeep Raut

Founder & CEO - Going Digital

Top 10 global thought leader & influencer on Digital Transformation.

Over 33+ years of IT strategy & consultancy experience

  • LinkedIn Social Icon
  • Twitter Social Icon
  • Pinterest Social Icon
  • Instagram Social Icon
Sandeep Raut.png

Swapnil Dalal

Founder & CEO - Me Udyojak

Over 14+ years of IT experience 

7+ years helping entrepreneurs grow their business

  • LinkedIn Social Icon
Swapnil Dalal
Key Takeaways

Key Highlights of the Masterclass

  • Starting 1st May 2021

  • Every Saturday 7 to 9 pm

  • 6 sessions in total

  • 1 hour Q&A call after 3 sessions

  • Learn from the industry experts

Digital Marketing

Fundamentals of Digital Marketing

  • What is digital marketing?

  • Why it is important?

  • Traditional marketing vs. digital marketing

  • Earned Media, Owned Media, Paid Media

  • 4Ps to 4Es due to Digital Marketing

  • Components of Digital Marketing

  • Digital Marketing Strategy – SOSTAC Model

  • Push Marketing

  • Pull Marketing

  • Affiliate Marketing

  • Competition Analysis

SEO.jpg

Search Engine Optimization

  • What is SEO?

  • How do Search Engines work?

  • Types of SEO – Black Hat/ White Hat

  • Keyword Research

  • Search Engine Results Pages

  • SEO vs SEM

  • On-page optimization – Titles, Headers, Meta Tags, Image Optimization, Website Speed, Keyword Density, Robots.txt, XML sitemap, 401 redirects

  • Off-page optimization – Backlinks, Directory submission, Blogs

  • Local SEO – Google My Business

  • Google Search Algorithms

  • Integrating SEO with other disciplines – Social Media, SEM, Content Marketing, Video Marketing, Analytics

  • SEO Tools

Search Engine Marketing - Google Ads

  • What is SEM?

  • Various mediums for advertising – Facebook. Google, LinkedIn, Instagram

  • Campaign Objectives – Awareness, Lead Generations, Conversion

  • Step by step Google Ads creation

  • Campaign analysis

  • PPC, CPC, CPM, CTR, CTA

search-engine-marketing.jpg

Social Media Marketing

  • What is Social Media Marketing?

  • How to choose the right platform  – Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube

  • Social Media Monitoring

  • Influencer Marketing

social-media-marketing-e1430407975761.jp
389.jpg

Content Marketing

  • What is Content Marketing?

  • B2B & B2C Content Marketing

  • 30 ways of content marketing

  • Content for Awareness, Interest, Evaluation, Purchase

  • Blogs

  • Live Videos

  • Display Advertising

  • Measuring Content effectiveness

Google Analytics online course

Digital Marketing Analytics

  • Introduction to Digital Analytics

  • Social Media Analytics

  • Bounce Rate

  • What is Google Analytics?

  • Audience Overview

  • Acquisition Overview

  • Behavior Overview

  • Conversions Overview

Website Development

  • Static vs. Dynamic Website

  • Domain names & extensions

  • Web Hosting

  • Landing Pages

  • Menus & Pages

  • Text, Images, Gallery, Shapes, Button, Box, Strip, Lists & Grids, Video, Social Share, Blog

Website SEO Audit

Facebook Marketing

  • What is Facebook marketing

  • Facebook Business Page creation

  • Step by step Facebook Campaign creation

  • Page Insights - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares

Social Media
LinkedIn Marketing

LinkedIn Marketing

  • What is LinkedIn marketing

  • LinkedIn Company Page

  • Step by step LinkedIn Campaign creation

  • Analytics - number of page likes/unlikes, Post Reach, Engagement, Comments, Shares

Instagram Marketing

Instagram Marketing

  • What is Instagram marketing

  • Instagram Business Profile

  • Step by step Instagram Campaign creation

  • Insights - Posts, Stories, Promotions, Discovery, Interactions, Audience

Marketing Automation by Going Digital

Marketing Automation

  • What is Marketing Automation

  • Various tools for marketing automation

  • Auto Responders

Digital Marketing Masterclass

Register Now Rs. 25,000/-

Discounted price:

Rs 5,500/-  + 18% GST

 
Follow Us:
  • LinkedIn Social Icon
  • Twitter Social Icon
  • Facebook Social Icon
  • Pinterest Social Icon
  • Instagram Social Icon
  • YouTube Social  Icon
©2018 by Going Digital -  Mumbai, India.