![What is Content Marketing by Going Digital](https://static.wixstatic.com/media/a27d24_ed0885c63dc54734b850d0aa62cea5a4~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/a27d24_ed0885c63dc54734b850d0aa62cea5a4~mv2.jpg)
Content marketing is all about storytelling, and humans have told stories for as long as they could speak.
Content Marketing a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive customers to your digital properties.
Top priorities for content creators:
create more engaging content
analyze which content is working and which isn't
creating more visual content
Finding more or better ways to repurpose the old / existing content
content optimization
There is a difference between B2B and B2C content marketing.