Content marketing is all about storytelling, and humans have told stories for as long as they could speak.
Content Marketing a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience, and, ultimately, to drive customers to your digital properties.
Top priorities for content creators:
create more engaging content
analyze which content is working and which isn't
creating more visual content
Finding more or better ways to repurpose the old / existing content
There is a difference between B2B and B2C content marketing.