Three things that are essential in every ad:
(A) Your Audience/Followers,
(B) Your creative and
(C) Your copy.
Audiences are the people who need your products/services
Who would want to buy your product/service?
Understanding your customer will help you deliver the right message to the right people.
Mention the problem they are facing and what solution you are providing
Creatives are the way you are creating your ads
Your ad does not need to be limited to just images and text.
You can also add infographics, video
“Ad copy” means writing the headline, main body, and CTA
So the text that will go into your ad should be clear, centered on the amount that your business delivers, and provoke your audience to take action.
IMPORTANT TIP 👀
Use vivid, bright colors that will hold out in people’s mind