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Pharma Digital Marketing Certificate Course

Digital Marketing in Healthcare

The fusion of Physical & Digital

Sandeep Raut

Founder & CEO - Going Digital

Top 10 global thought leader & influencer on Digital Transformation.

Over 33+ years of IT strategy & consultancy experience

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Sandeep Raut

Ashish Babtiwale

Managing Director -  Navigo Analytix

Pharma Expert with 30+ years of planning and execution involved in Marketing, Sales,  Logistics & General Management.

Over 15 years of experience in exploiting Analytics & Business/IT transformation as part of Customer-centric & Brand Focus Strategies in Pharma

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Ashish Babtiwale

How going PhyGITAL – blending digital experiences with physical ones – will help to overcome the challenges between technological possibility & real-world application in your marketing warfare. 

5 days - 10 hours of Online Course
Investment: INR 5,000/- 


Learn the fundamentals of Digital Marketing from the top industry experts

30 ways of designing the Content for  Marketing

The fusion of Physical & Digital for Pharma Marketing warfare

A glimpse into multi-channel marketing

Understand how your digital marketing campaigns are performing

Supported with industry case studies

Digital Marketing

Fundamentals of Digital Marketing

  • What is digital marketing?

  • Why it is important?

  • Traditional marketing vs. digital marketing

  • Earned Media, Owned Media, Paid Media

  • 4Ps to 4Es due to Digital Marketing

  • Components of Digital Marketing

  • Digital Marketing Strategy – SOSTAC Model

  • Push Marketing

  • Pull Marketing

  • Affiliate Marketing

  • Competition Analysis

Content Marketing

Content Marketing

  • What is Content Marketing?

  • B2B & B2C Content Marketing

  • 30 ways of content marketing

  • Content for Awareness, Interest, Evaluation, Purchase

  • Blogs

  • Live Videos

  • Display Advertising

  • Measuring Content Effectiveness

Customer Management

  • Customer Experience

  • Customer Journey Mapping

  • Customer classification

  • Customer Communication- Complementation

  • Customer Engagement

  • Customer Response generation

Customer Experience by Going Digital

Brand complementation through PhyGITAL marketing

  • What is Branding?

  • How to create the winning Brand?

  • Social Media for Branding

  • Brand Prioritisation

  • Multi-channel Marketing in Pharma

  • Content Creation & legal precautions

  • Strategizing as per Brand Classification ( BCG/PLC)

Technology & Innovation

Campaign development & Analytics

  • Step-by-step Facebook campaign

  • Introduction to Campaign Analytics

  • Social Media Analytics

  • Google Analytics

    • Audience Overview

    • Acquisition Overview

    • Behavior Overview

    • Conversions Overview

  • Campaign Analytics

Pharma Digital Marketing Certificate Cou
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