Digital Marketing in Healthcare

The fusion of Physical & Digital

Sandeep Raut

Founder & CEO - Going Digital

Top 10 global thought leader & influencer on Digital Transformation.

Over 33+ years of IT strategy & consultancy experience

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Ashish Babtiwale

Managing Director -  Navigo Analytics

Pharma Expert with 30+ years planning and execution involved in Marketing, Sales,  Logistics & General Management.

Over 15 years experience in exploiting Analytics & Business/IT transformation as part of Customer-centric & Brand Focus Strategies in Pharma

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Ashish Babtiwale
How going PhyGITAL – blending digital experience with physical ones – will help to overcome the challenges between technological possibility & the real-world application in your marketing warfare. 

2 days 8 hours of online workshop

 

Date: 7th & 8th  Nov 2020

Time: 9:30 AM to 1:30 PM

Investment: INR 5,000/-

Takeaways

Learn the fundamentals of Digital Marketing from the top industry experts

30 ways of designing the Content for  Marketing

The fusion of Physical & Digital for Pharma Marketing warfare

A glimpse into multi-channel marketing

Understand how your digital marketing campaigns are performing

Supported with industry case studies

Digital Marketing

Fundamentals of Digital Marketing

  • What is digital marketing?

  • Why it is important?

  • Traditional marketing vs. digital marketing

  • Earned Media, Owned Media, Paid Media

  • 4Ps to 4Es due to Digital Marketing

  • Components of Digital Marketing

  • Digital Marketing Strategy – SOSTAC Model

  • Push Marketing

  • Pull Marketing

  • Affiliate Marketing

  • Competition Analysis

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Content Marketing

  • What is Content Marketing?

  • B2B & B2C Content Marketing

  • 30 ways of content marketing

  • Content for Awareness, Interest, Evaluation, Purchase

  • Blogs

  • Live Videos

  • Display Advertising

  • Measuring Content effectiveness

Customer Management

  • Customer classification

  • Customer Communication- Complementation

  • Customer Engagement

  • Customer Response generation

Customer Experience by Going Digital

Brand complementation through PhyGITAL marketing

  • Brand Prioritisation

  • Multi channel Marketing in Pharma

  • Content Creation & legal precautions

  • Strategizing as per Brand Classification ( BCG/PLC)

Technology & Innovation
Reserve your seat
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©2018 by Going Digital -  Mumbai, India