Pharma Digital Marketing Certificate Course

Ashish Babtiwale
Managing Director - Navigo Analytix
Pharma Expert with 30+ years of planning and execution involved in Marketing, Sales, Logistics & General Management.
Over 15 years of experience in exploiting Analytics & Business/IT transformation as part of Customer-centric & Brand Focus Strategies in Pharma


How going PhyGITAL – blending digital experiences with physical ones – will help to overcome the challenges between technological possibility & real-world application in your marketing warfare.
5 days - 10 hours of Online Course
Investment: INR 5,000/-
Takeaways
Learn the fundamentals of Digital Marketing from the top industry experts
30 ways of designing the Content for Marketing
The fusion of Physical & Digital for Pharma Marketing warfare
A glimpse into multi-channel marketing
Understand how your digital marketing campaigns are performing
Supported with industry case studies

Fundamentals of Digital Marketing
-
What is digital marketing?
-
Why it is important?
-
Traditional marketing vs. digital marketing
-
Earned Media, Owned Media, Paid Media
-
4Ps to 4Es due to Digital Marketing
-
Components of Digital Marketing
-
Digital Marketing Strategy – SOSTAC Model
-
Push Marketing
-
Pull Marketing
-
Affiliate Marketing
-
Competition Analysis

Content Marketing
-
What is Content Marketing?
-
B2B & B2C Content Marketing
-
30 ways of content marketing
-
Content for Awareness, Interest, Evaluation, Purchase
-
Blogs
-
Live Videos
-
Display Advertising
-
Measuring Content Effectiveness
Customer Management
-
Customer Experience
-
Customer Journey Mapping
-
Customer classification
-
Customer Communication- Complementation
-
Customer Engagement
-
Customer Response generation

Brand complementation through PhyGITAL marketing
-
What is Branding?
-
How to create the winning Brand?
-
Social Media for Branding
-
Brand Prioritisation
-
Multi-channel Marketing in Pharma
-
Content Creation & legal precautions
-
Strategizing as per Brand Classification ( BCG/PLC)

Campaign development & Analytics
-
Step-by-step Facebook campaign
-
Introduction to Campaign Analytics
-
Social Media Analytics
-
Google Analytics
-
Audience Overview
-
Acquisition Overview
-
Behavior Overview
-
Conversions Overview
-
-
Campaign Analytics

