While Digital Transformation is making its way into the mainstream, even mature organizations are struggling to adapt and evolve. Due to a tsunami of information available at their fingertips, via so many different channels, Consumer has truly become Superman, as (S)he knows more than the product manufacturer.
With an adrenaline rush to get on the digital transformation bandwagon, many businesses have launched numerous uncoordinated digital initiatives, which ultimately failed.
Further show stoppers come from the myriad technologies that fall under digital transformation and the ability to choose the right one and exploit them in a better manner.
Is your Business Strategy aligned with your Digital Strategy?
Have you adopted a Digital business model that exponentially increases your revenues?
Are you building a Digital Roadmap but don't know how to prioritize initiatives?
Are you aware of Customer Journey Mapping as a foundation step to identify all the pain areas your customers face when they interact with your business?
Have you tried creating the Customer Journey Mapping but that did not result in a solid roadmap?
Have you tried a Digital Marketing strategy with 9 steps to get a more healthy pipeline of leads?
GOING DIGITAL, a top Digital Transformation Consultancy firm is the answer to all these questions. Founded by Sandeep Raut, a top 10 global digital transformation influencer & thought leader, and keynote speaker.
You will need the systematic frameworks mentioned below to be successful at every phase of Digital adoption.
Here are foundational steps for your successful Digital adoption.
Digital Doctor - A detailed session with the business owner/senior leadership to understand short/long-term goals, and growth challenges and provide consultancy with the following frameworks
Vision Statement – To get all the four pillars of the organization together namely Customers, Employees, Suppliers & Partners. You can explore the Digital Transformation Awareness Program to get your employees on your side.
Digital Strategy – Aligned to 6 business strategy questions adopted from Play to Win – AG Lafley
Digital Maturity Assessment – 9 dimensions and 54 questions to arrive at digital maturity quotient and recommendation to move up the level.
Customer Journey Mapping workshop – From Awareness to Advocacy identify the pain points of each customer interaction, make or break moments, and emotional highs & lows to identify various digital initiatives.
Multi-year Digital Transformation roadmap – Prioritize the digital initiatives based on the customer impact and business value.
Digital Business Models - To adopt a new digital business model, you will need the Business Model Canvas covering 9 building blocks to ensure you have the right focus on your customer segments, value propositions, costs & new revenue models.
Digital Marketing – As one of the top Digital Marketing consultancies in Mumbai, we make your business presence felt via 9 steps digital marketing strategy covering Website optimization, Search Engine Optimization(SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing & Mobile Marketing.
Finally, everything revolves around the Content that helps your customers to stay with you. Get our Content Strategy Audit to ensure you are communicating the right message to your customers & grow your business.
If you want to train your in-house marketing team on Digital Marketing then the High-Five Digital Marketing coaching program will help you get them on board.
You will get customized solutions for your digital transformation journey. We focus on the customer journey and identify their needs while creating new business models for you.
You will get effective digital strategies, and multi-wave digital transformation roadmaps with high-quality and scalable solutions for BFSI, Travel, Healthcare, Retail & Manufacturing businesses.
We simplify the four technology pillars for your digital transformation.
The most important first pillar is Digital Customer Experience covering Web Portals, Mobile Apps, User Experience, Virtual Assistants & Social Media engagements.
The second pillar Digital Foresight brings the personalization required via Business Intelligence, Big Data, Analytics & visualization.
Check out our Certificate course in Data Analytics in Healthcare.
The above two pillars will work only when you have the third pillar of Digital Integration in place integrating all your internal and external data via APIs, Microservices, BPM & Cloud platforms.
The fourth pillar of Emerging Technologies is all about new kids on the block covering Chatbots, Artificial Intelligence, Blockchain, the Internet of Things, Augmented Reality & Virtual Reality.
Choosing the right technology stack & vendors from all the above four pillars is important to avoid the show stoppers in your digital transformation journey.
We are ready to help!
Your website is the digital showroom of your business. Ensure you are giving the best to the prospects/customers.
You will get :
10 surprisingly simple Lead generation strategies
30 ways of Content Marketing
5 tricks of Influencer Marketing
4 steps to get started with Email Marketing
5 business blogging secrets
6 proven strategies to increase your social media followers
10 on-page & off-page Search Engine Optimization techniques (SEO)
7 ways to improve Google search ads
LinkedIn for personal branding
Having proper Search Engine Optimization (SEO) audit done on your website is the first step to getting your prospect and customers.
Get a website SEO audit
Digital Marketing is an art and science but many businesses feel it is just posting on social media platforms. Even digital marketing agencies do not educate the customers and keep the secrets to themselves to ensure customer dependency on them.
Check out our High-Five Digital Marketing coaching for in-house marketing teams.
These concise books cover:
5 simple steps for successful digital marketing,
Going Digital - The New Normal &
30 Days of Lead Generation.
You can download/buy them and make the most out of them.