• Sandeep Raut

Digitization in the Fitness Industry


Digitization in Fitness Industry

As kids, we played more outside, physically demanding games like football, cricket, and even certain regional ones. As we grew, we engaged in more physical activities as part of our daily lives, which contributed to our physical fitness.

Digital, however, has altered this image over the past five years. Most of the time, my kids are addicted to their iPads or cellphones. Our everyday routines have undergone a significant change as a result of digital technologies. We use our smartphones to call cabs, purchase food online, and conduct the majority of our financial activities. In the age of Whatsapp, nobody sends news to anyone via the postal service anymore.

More individuals desire to live healthier lifestyles without breaking the bank, however this comfort and ease have led to a sedentary lifestyle and health problems.


This digital transformation is also being embraced by the fitness industry.


In the US and the UK, a few international fitness chains introduced an on-demand streaming service that enables users to enjoy the group's workouts anytime via a computer, tablet, or smartphone.

Consumers now exercise on their own time and in their own places rather than coming to the gym, but trainers and coaches can access this data from anywhere and offer instant feedback and advice to help them on their fitness path. Additionally, there are three different levels of difficulty for the exercises: easy, medium, and challenging.

More and more, digital devices are serving as personal trainers. Anyone who desires to exercise only requires the proper fitness app.

More than just a workout software, Freeletics Bodyweight is a lifestyle platform. They have a global network of more than 12 million Free Athletes. The app offers users a distinctive social network that enables athletes to interact, inspire, and motivate one another as they advance and share their fitness goals.


An athletic gear manufacturer Athos has a full-body suit fitted with tracking sensors connected to an app that reveals which muscles are firing and how hard an exerciser is exerting himself or herself.

Another company, Focus Motion, is building products that connect with a smartwatch to automatically track motion and give real-time feedback on an exerciser's form or pace.

In June 2015, Equinox became the first chain to work with Apple on the release of its Healthkit mobile application. The software syncs with wearable devices owned by members to collect fitness data, analyse member behaviour, and offer users advice, ideas, and content to help them get in better shape. Artificial intelligence is used by the digital coach in the Equinox mobile app to recognise users' tendencies and keep them interested.

Among the top vendors in the digital fitness market are Fitbit, Apple, Garmin, Samsung, Nike & Adidas, and Apple.


Your Fitbit indicates that you have achieved 80% of your daily step goal of 15,000. In order to accomplish your goal, you therefore invent an excuse to leave the house and go to the store.


In order to help people establish exercise goals, track their progress, and compare themselves to others, Nike released the Fuelband, a fitness-focused tech product that was integrated into the Nike+ online community and mobile application.

Wearable devices, which provide real-time feedback on workouts, have benefitted individuals who still want to go to the gym. Wearable technology is now included in many different types of exercise clothing, from shirts to shoes. Profiles for runs or cycle rides are recorded using the GPS feature. The data for distance, speed, duration, calories burnt off and heart rate is gathered to help the formulation of customised training programmes


For their customers to get the most out of their training equipment, modern gyms also provide computerised exercises. By simply pressing a few buttons, the user is now able to select the degree of difficulty for their workout.


Socks, shorts, leggings, sports bras, and other items of clothing now have sensors built into them. These are intended to increase the effectiveness of wearable trackers, making them much more covert and precise. The algorithms operate as a person's personal coach, monitoring activity and technique while also looking for signs that an injury can occur.


Holofit makes use of virtual reality technology to take people away from the dull realities of a gym or hotel fitness centre and into real-world locations, sporting events, or fantastical worlds. Users can improve while forgetting they are exercising by working out in space, under the sea, at the Grand Canyon, or in a recreation of ancient Babylon. Through their SportPlay programme, they have also included gamification and sports competition so that you may participate in events like the Tour de France.

Posting your fitness progress on Social media sites like Facebook and photo/video sharing apps like Instagram has become popular as a way to motivate your friends and family to join you.



Companies are increasingly offering workplace wellness technologies and initiatives that support increased productivity and lower attrition rates.


Additionally, the insurance sector uses this smart data to promote wellness and disease prevention.


Digital has helped the fitness business advance significantly.


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